Kendall Jenner then and now

Kendall Jenner: Then and Now

Intro

Kendall Jenner turns 31 today. 🎂

Born on 3 November 1995 in Los Angeles, she grew up on television — then walked away from the reality-TV label and became the highest-paid model in the world.

This weekend she celebrated early, hosting a star-studded Halloween birthday party in Los Angeles. From a child on a family reality show to a fashion force and drinks founder, her rise has been anything but accidental.

Then: The Reality-TV Kid Who Wanted the Runway

Kendall Nicole Jenner was born to Kris Jenner and former Olympic decathlon champion Caitlyn Jenner. She grew up in Calabasas, California, alongside younger sister Kylie and older half-siblings Kourtney, Kim, Khloé and Rob Kardashian.

She was just 11 when Keeping Up with the Kardashians debuted on E! on 14 October 2007. The show followed her family’s everyday life — and it never really left the spotlight.

But Kendall had a different plan. She signed with Wilhelmina Models at 13, and her first modelling job was a Forever 21 campaign in late 2009. Her runway debut followed in September 2011, walking for Sherri Hill at New York Fashion Week.

Kendall Jenner at Cannes Film Festival 2014
Kendall Jenner at the Cannes Film Festival in 2014, during her breakout year. Photo: Georges Biard, CC BY-SA 3.0, via Wikimedia Commons.

The Breakout: From Reality Star to Supermodel

The fashion world was sceptical at first. Reality stars were not supposed to walk high-fashion runways — but Kendall kept booking them.

She signed with The Society Management in November 2013, and her breakout seasons came in 2014 and 2015. She walked for Marc Jacobs, Givenchy, Chanel, Balmain and many more across New York, Milan and Paris.

In November 2014 she became a representative for Estée Lauder, and in 2015 she made her Victoria’s Secret Fashion Show debut. Forbes ranked her No. 16 on its 2015 list of top-earning models, with an estimated $4 million that year.

Like Lauren Conrad, who turned reality-TV fame into a fashion career, Kendall proved a reality background could be a starting point rather than a ceiling.

Kendall Jenner in a LOVE magazine shoot in 2016
Kendall Jenner in a LOVE magazine shoot in 2016, at the height of her breakout run. Photo: LOVE Magazine, CC BY 3.0, via Wikimedia Commons.

Then came the crown. In 2017, Forbes named her the world’s highest-paid model, ending Gisele Bündchen’s run at the top that stretched back to 2002.

She also tried acting, with a cameo in the heist film Ocean’s 8 in 2018. But modelling — and business — remained her main stage.

Now: Founder, Fashion Force, Still Setting the Agenda

In 2021, Kendall launched 818 Tequila, the drinks brand named after the area code of the valley where she grew up. That same year she became creative director of luxury retailer FWRD.

Like Jessica Alba, who turned screen fame into a serious business with The Honest Company, Kendall has built something beyond her own image.

Kendall Jenner at Venice Film Festival 2026
Kendall Jenner at the Venice Film Festival in September 2026, at the Wild Horse Nine screening. Photo: Colleen Sturtevant, CC BY-SA 4.0, via Wikimedia Commons.

Her 2026 has been full of fashion moments. On 3 September she made her Venice Film Festival red-carpet debut, attending the Wild Horse Nine screening in a vintage Giorgio Armani gown from the Fall/Winter 1995 collection — her birth year.

She attended the Academy Museum Gala in Los Angeles on 17 October, and on 30 October she hosted her Halloween birthday party at Bar Marmont. Dressed as Jane Henderson from the 1984 film Paris, Texas, she celebrated with guests including Charli XCX, Hailey Bieber and Jennie.

Now, as The Kardashians continues on Hulu — the family’s second reality chapter after Keeping Up with the Kardashians ended in 2021 — Kendall remains its quietest star and its biggest fashion export.

From the girl who grew up on camera to the woman who headlines runways and boardrooms, Kendall Jenner at 31 looks exactly like someone who planned it all along. ✨

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